Case Study: Tofoo achieves 23,000+ hot samples with iMP Experiential's nationwide food sampling tour

Tofoo drives 23,000+ hot samples nationwide with iMP Experiential

The Tofoo Company worked with iMP Experiential to launch its products through a nationwide food sampling tour. The challenge was to create an immersive brand experience that would introduce consumers to Tofoo as a healthy, organic alternative to meat.

iMP Experiential implemented a solution using a fully branded promotional van that visited high-footfall city centres and major food festivals. The vendor equipped the van for hot food sampling, engaging over 27,000 consumers and distributing more than 23,000 samples. This campaign resulted in a significant uplift in brand product sales for Tofoo in January 2024.

Tofoo