Case Study: Tide Banking boosts Making Tax Digital awareness with iMP Experiential ice cream van tour

Tide Banking drives 7,000 engagements with iMP Experiential

Tide Banking, a business banking platform, needed to raise awareness for Making Tax Digital (MTD) among small business owners and sole traders. The challenge was to make their fintech messaging feel less dry and technical. They partnered with experiential marketing vendor iMP Experiential to create a high-impact, street-level activation.

iMP Experiential developed and executed the "Making Tax Sweeter" nationwide ice cream van tour. The solution involved a fully wrapped branded vehicle serving tax-themed ice cream samples in high-footfall commercial areas across three cities. The activation successfully delivered 3,750 product samples and generated over 7,000 direct engagements, driving high-intent data capture via QR code sign-ups for Tide's MTD tools.

Tide Banking