Case Study: So…? Fragrance drives nationwide scent sampling and retail conversion with iMP Experiential

So…? Fragrance drives 3,000+ consumer engagements in 10 days with iMP Experiential

So…? Fragrance required a high-impact experiential solution to launch new fragrance products directly to consumers and drive digital sales conversions outside of traditional retail. They partnered with iMP Experiential to deploy a nationwide mobile roadshow that could navigate high-footfall areas across the UK.

iMP Experiential designed and executed an 8-city tour using a custom-branded sampling vehicle. The solution included precision logistics, local permit acquisition, and a team of trained brand ambassadors. The campaign resulted in over 3,000 consumer engagements, the distribution of 1,400 physical samples, and 600+ digital discount codes to drive trackable retail sales, achieving 100% on-site compliance.

So…? Fragrance