Case Study: Ritter Sport boosts trial and brand awareness with iMP Experiential’s nationwide sampling tour

Ritter Sport distributes 1 million chocolate bars nationwide with iMP Experiential

Ritter Sport partnered with iMP Experiential to drive trial and brand awareness for its chocolate bars across the UK. The challenge was to move beyond simple product handouts and create a high-impact campaign that would make the brand impossible to ignore in busy city centers.

iMP Experiential implemented a nationwide experiential sampling tour featuring a custom-branded van, a giant mascot, and high-energy brand ambassadors. The solution included a "Spin to Win" wheel and studio-style video engagement to turn interactions into genuine brand moments. iMP distributed over 1 million chocolate bars, specifically 208,800 minis and 6,720 full-sized bars across 13 cities, which drove significant trial, increased online sales and enquiries, and grew social media followers.

Ritter Sport