Case Study: Ralph Lauren drives high-impact London fragrance sampling with iMP Experiential

Ralph Lauren distributes 15,000+ perfume samples in 3 days with iMP Experiential

The luxury fashion brand Ralph Lauren partnered with experiential marketing vendor iMP Experiential to launch its new Ralph's Club fragrance. The challenge was to execute a high-impact, targeted perfume sampling campaign across London that would reach a premium demographic and support the product's national launch.

iMP Experiential designed and delivered a three-day activation across twelve high-footfall locations in central London. The solution involved deploying brand ambassadors in on-brand tuxedos to distribute samples and create a theatrical experience. The campaign resulted in over 17,000 consumer engagements and the distribution of more than 15,000 fragrance samples, successfully generating awareness for the new product launch.

Ralph Lauren