Case Study: Pure Energy Music boosts engagement at NEC Birmingham with iMP Experiential

Pure Energy Music delivers a sub £10k exhibition stand with iMP Experiential

Pure Energy Music needed an exhibition stand that would stand out at the PerformX event in the NEC Birmingham and effectively communicate the benefits of its fitness music app. The challenge was to create a highly interactive and inviting space on a modest sub-£10k budget without compromising on visual impact or functionality. They enlisted the experiential agency iMP to design and build a custom solution.

iMP designed and built a fully custom stand featuring bold visual branding, custom bubble chairs, an interactive "Unlock the Box" game, and a screen-led totem for demonstrations. This solution successfully created an immersive environment that drove strong footfall and consistent engagement throughout the show. The stand effectively attracted fitness professionals, increased dwell time, and provided natural opportunities for meaningful conversations about the product, all while staying within the budget.

Pure Energy Music