Case Study: Monty Bojangles boosts chocolate sampling engagement with iMP Experiential

Monty Bojangles delivers 34,000+ samples with iMP Experiential

The premium chocolate brand Monty Bojangles sought an engaging way to sample its new range of decadent truffles. To move beyond ordinary sampling, they partnered with vendor iMP Experiential to create a fully interactive and immersive sensory activation.

iMP Experiential designed and activated a unique campaign for Monty Bojangles at The Bullring in Birmingham. The solution included an animated puppet, interactive plinths, a scented bubble machine, and a cryptic puzzle to engage multiple senses. The results were significant, with iMP Experiential reporting over 34,000 samples distributed and more than 26,000 consumer engagements over four activation days.

Monty Bojangles