Case Study: Maltesers achieves nationwide ice cream bar sampling success with iMP Experiential

Maltesers samples 30,000 ice cream bars in 3 days with iMP Experiential

Maltesers sought to launch their new ice cream bars with a high-impact, multi-city sampling campaign to engage consumers directly. They partnered with the vendor iMP Experiential, which utilized its expertise in frozen product sampling and its thermally insulated branded sampling bins to execute the campaign.

iMP Experiential managed the entire campaign, including logistics, permits, and staffing. They distributed over 29,755 samples over three days in London, Leeds, and Manchester, strategically targeting high-footfall locations to achieve nearly 100% uptake. The campaign was highly successful, generating over 55,000 consumer interactions and an estimated 140,000+ visibilities, effectively introducing the new product to the market.

Maltesers