Case Study: Little Moons boosts cheesecake launch sampling with iMP Experiential

Little Moons serves 22,840 samples with iMP Experiential

Little Moons, a well-known mochi brand, needed to launch its new cheesecake product range with a high-impact, nationwide sampling campaign. They partnered with experiential marketing vendor iMP Experiential to utilize a custom-branded promo van for this live activation tour.

iMP Experiential managed the entire campaign, providing a fully wrapped promotional vehicle named Lola, along with logistics, refrigeration, staffing, and hygiene management for the frozen product. The solution successfully generated over 31,000 consumer interactions and distributed 22,840 samples, creating significant awareness and instant consumer feedback for the new launch.

Little Moons