Case Study: Little Moons achieves nationwide consumer trial with iMP Experiential sampling tour

Little Moons drives 16,000+ samples across 6 locations with iMP Experiential

Little Moons, a popular mochi ice cream brand, partnered with vendor iMP Experiential to launch a sampling campaign. The challenge was to drive consumer trial and awareness for their new range of limited edition flavors with a campaign that could successfully operate during the pandemic.

iMP Experiential created and managed a nationwide sampling tour using a vintage ice cream van wrapped in high-visibility branding. The solution included logistics, staffing, and health and safety for the tour, which visited six locations. The campaign resulted in over 15,000 consumer engagements and 16,000 samples distributed. It also generated significant organic PR, including a viral TikTok video with over 1.2 million views, greatly increasing brand awareness.

Little Moons