Case Study: Hollister boosts fragrance awareness and sampling with iMP Experiential's VW Camper Van tour

Hollister drives 80,000+ fragrance samples with iMP Experiential

Hollister, the surf-style retail brand, faced the challenge of driving awareness and sales for its new Wave 2 fragrance launch in Superdrug stores across the UK. They partnered with vendor iMP Experiential to create a high-impact promotional campaign that would capture the brand's spirit and directly engage consumers.

iMP Experiential provided a comprehensive solution by wrapping a VW Camper van in Hollister livery and managing a nationwide sampling tour. The vendor handled all logistics, staffing, and permits for events in multiple major cities, where brand ambassadors distributed free fragrance samples and promotional vouchers. The campaign was highly successful; iMP reported distributing over 80,000 fragrance samples and 30,000 pieces of promotional collateral, effectively driving purchase intent for the new product.

Hollister