Case Study: Hello Klean boosts premium brand awareness with iMP Experiential and JENKI Matcha

Hello Klean distributes 400+ samples in 5 hours with iMP Experiential

Hello Klean aimed to shift its brand perception from being seen solely as a functional hard water care solution to becoming a modern lifestyle essential. To achieve this, the company partnered with experiential marketing vendor iMP Experiential to create a co-branded sampling activation.

iMP Experiential designed and executed a high-visibility brand experience in collaboration with JENKI Matcha. The solution involved a branded matcha truck in London's Bishops Square, where live drink sampling was paired with the intentional gifting of Hello Klean product bags. This strategy ensured samples reached a qualified, wellness-focused urban audience. The results for Hello Klean included distributing over 400 product samples, generating high engagement and organic social sharing, and successfully shifting its lifestyle positioning.

Hello Klean