Case Study: Heathrow Express boosts Christmas engagement with iMP Experiential's custom experiential activation

Heathrow Express boosts Christmas engagement with iMP Experiential in a 7-day Paddington activation

Heathrow Express engaged iMP Experiential to create a Christmas-themed brand activation at London's Paddington Station. The challenge was to design and build an immersive installation that would encourage traveler engagement and photo opportunities during the busy holiday period, all while aligning with the Heathrow Express brand guidelines.

iMP designed and built a complete custom installation featuring a hand-made steel-framed Christmas tree, snow-covered mounds, and brand-coordinated hanging bauble chairs. The solution included a celebrity appearance to launch the event. iMP's activation was a major success, resulting in over 6,900 consumer engagements, 14,000+ interactions, an estimated visibility of 660,000, and a significant increase in social media followers and PR coverage for Heathrow Express.

Heathrow Express