Case Study: Fentimans boosts shopper engagement with iMP Experiential brand activation

Fentimans drives 3,500+ consumer engagements with iMP Experiential

Fentimans sought to create an intriguing street-based installation to engage shoppers and sample their drinks range. They partnered with brand activation agency iMP Experiential to design and build a custom, transportable solution that would embody the brand's principles.

iMP Experiential designed and engineered a unique, oversized mock vending machine that dispensed a free sample bottle after participants watched an animation on an integrated video screen. The heavily branded unit, powered by renewable energy, was deployed in three city centres. The activation by iMP Experiential was highly successful, resulting in over 3,500 consumer engagements and the distribution of more than 3,000 product samples.

Fentimans