Case Study: ESN reaches thousands of HYROX athletes with iMP Experiential product sampling

ESN distributes 44,921 samples at HYROX London with iMP Experiential

Elite Sports Nutrition (ESN) partnered with experiential marketing agency iMP to execute a large-scale product sampling campaign. Their challenge was to effectively reach a highly targeted audience of athletes and fitness enthusiasts to drive trial and increase brand visibility for their sports nutrition products.

iMP designed and delivered a four-day sampling activation strategically positioned on key foot traffic routes at the HYROX London ExCeL event. The solution involved a team of brand ambassadors distributing over 44,000 samples of ESN's protein bars, powders, electrolyte sachets, and energy gels. This allowed iMP to successfully place products directly into the hands of a relevant audience, resulting in tens of thousands of potential customers reached within a single event.

ESN (Elite Sports Nutrition)