Case Study: Crosta & Mollica drives fast frozen pizza sampling in London with iMP Experiential's converted pizza van

Crosta & Mollica serves 500+ pizza samples in 4 hours with iMP Experiential

The customer, Crosta & Mollica, needed a novel way to distribute samples of its frozen pizzas directly to consumers. The vendor, iMP Experiential, provided a solution using its converted, self-powered vintage ice cream van as a branded promotional vehicle for product sampling.

iMP Experiential implemented a full end-to-end sampling activity in a high-footfall London location. Their team managed the entire event, including site logistics and health and safety, and distributed over 500 frozen pizzas from the van. This approach resulted in over 700 consumer engagements and an estimated visibility of over 570,000 people for the Crosta & Mollica brand.

Crosta & Mollica