Case Study: Crocs boosts student engagement with iMP Experiential's branded promo vehicle

Crocs gives away 100 pairs of Crocs with iMP Experiential

Crocs, in collaboration with its agency Digitas, partnered with iMP Experiential to create a vibrant brand activation targeting students. The challenge was to celebrate and grow the newly formed Crocs Society at Bath Spa University during the Fresher's Fair, generating excitement and brand loyalty among a young, style-conscious audience.

iMP Experiential provided a fully staffed and branded promotional vehicle, which became the centerpiece of the event. Their solution involved a streamlined process where students signed up for the society and received free Crocs, backpacks, and Jibbitz charms. The activation by iMP Experiential was highly successful, resulting in hundreds of new Croc Soc members, the distribution of 100 pairs of Crocs, and thousands of social media impressions from shared student content.

Crocs