Case Study: Criteo boosts employee engagement in London with iMP Experiential’s interactive festive promo van

Criteo engages 150 employees in one day with iMP Experiential

Criteo partnered with iMP Experiential to create a unique employee engagement activation in London. Their challenge was to boost morale and encourage team mixing with a festive event that felt different from the usual office Christmas activity, fitting into a busy workday schedule.

iMP implemented a solution using their promo van, Lola, which was converted into a custom festive installation. It featured an interactive quiz game and served seasonal food and drinks. This activation successfully pulled over 150 employees into a shared moment, creating a lively focal point that delivered a mix of engagement, brand personality, and office culture building.

Criteo