Case Study: Clarins drives deskside media sampling with iMP Experiential

Clarins delivers deskside sampling to 8 media houses in 4 live days with iMP Experiential

The luxury beauty brand Clarins wanted to launch its new Lip Oil Balm directly to key media professionals in London. The challenge was navigating complex city logistics to bring the product and brand experience right to the doorsteps of premier media houses. To achieve this, Clarins partnered with vendor iMP Experiential to utilize a custom promotional vehicle for a deskside sampling tour.

iMP Experiential transformed a vintage ice cream van into a fully wrapped sampling vehicle, managing all logistics to secure reserved parking bays outside eight target media offices. Over four days, the iMP team provided exclusive product samples and bespoke ice cream treats to editorial teams from major titles like Vogue, Cosmopolitan, and Grazia. The activation was executed on a sub-£10k budget, successfully delivering high-impact, targeted sampling directly to Clarins's most important media contacts.

Clarins