Case Study: Burger King drives retail sampling sales with iMP Experiential

Burger King drives 15,000 samples in 24 days with iMP Experiential

The customer, Burger King, faced the challenge of securing new retail space for its Pringles collaboration by needing to prove immediate sales velocity and volume potential to senior grocery stakeholders, which high street consumer metrics alone could not accomplish. The vendor, iMP Experiential, addressed this with a retail and convenience store sampling campaign.

iMP Experiential implemented a dual-channel B2B and B2C roadshow featuring a custom-wrapped retro ice cream van. The solution delivered 15,000 samples over 24 days, driving immediate checkout sales. The campaign systematically cleared 224.5 cases of product, with the Chicken Royale flavour preferred by 60% of consumers, and successfully secured instant orders from independent merchants during morning wholesale depot activations.

Burger King