Case Study: ASDA boosts shopper engagement and sampling with iMP Experiential's Haribo x Wall’s car park activation

ASDA drives 300+ samples per store per day with iMP Experiential

ASDA, in collaboration with CPM, sought to drive awareness and shopper engagement for the newly launched Haribo x Wall’s Push Up ice cream. Their challenge was to introduce the product in a memorable way that would encourage immediate purchase and gather valuable consumer feedback at scale. They partnered with the vendor iMP Experiential to execute a mobile sampling tour.

iMP Experiential implemented a high-visibility car park sampling tour at various ASDA locations. The solution involved a branded ice cream van, themed props, and staff who handed out samples and directed shoppers to the in-store freezer aisle. The campaign successfully distributed over 300 samples per store daily, drove increased footfall to the product category, and met targets for collecting real-time shopper insights via QR code surveys.

ASDA