Case Study: VIA University College empowers hands-on neuromarketing learning with iMotions Online

VIA University College runs 35 student studies in one week with iMotions

VIA University College faced the challenge of making advanced human behavior research software accessible to students without prior experience, as traditional tools had a steep learning curve that reserved their use for higher-level academics. iMotions addressed this challenge by collaborating with the university to test its new, user-friendly platform, iMotions Online, in a hands-on neuromarketing workshop.

The solution involved students using iMotions Online to design, distribute, and analyze their own A/B split-test studies on social media content within a single week. Supported by customized learning materials, the students successfully mastered the platform and completed their projects with minimal teacher support. iMotions Online proved to be an invaluable and brilliant tool for practical, hands-on learning, enabling students to quickly grasp complex concepts and successfully execute a full study from inception to presentation.

VIA University College