Case Study: University of Nebraska Omaha advances behavioral science research with iMotions

University of Nebraska scales behavioral research to hundreds of participants with iMotions

The University of Nebraska Omaha's Commerce and Applied Behavior Lab (CAB Lab) faced the challenge of deepening its interdisciplinary behavioral research. Traditional methods like surveys limited insights into real-time physiological reactions. To overcome this, the lab turned to iMotions to integrate and synchronize multimodal biosensor data, such as eye tracking, EEG, and galvanic skin response.

Using the iMotions platform, researchers seamlessly combined physiological data streams to study complex issues like online radicalization and decision-making under stress. The solution provided time-stamped, scalable data collection, enabling studies with hundreds of participants. The results included novel dependent variables for understanding human behavior, giving researchers deeper, scientifically correlated insights unavailable through traditional measures alone.

University of Nebraska