Case Study: Suffolk University advances immersive human behavior research with iMotions

Suffolk University launches X-Lab in 2 years with iMotions

Suffolk University's Sawyer Business School sought to enhance its competitiveness and provide immersive learning experiences for students and faculty. To achieve this, they partnered with vendor iMotions to establish a human behavior research lab, the X-Lab, which would be equipped with iMotions' biosensor research platform.

The solution implemented by iMotions provided the university with cutting-edge technology to capture eye metrics and facial expressions for in-depth research. The results were a resounding success; the X-Lab aligned with all four of the school's strategic initiatives, leading to enhanced faculty research, improved student educational outcomes and job placements, and increased brand recognition. iMotions' platform became integral to the curriculum, fostering interdisciplinary collaboration and attracting potential donor support for future expansion.

Suffolk University