Case Study: Rynkeby Foods gains deeper shopper insights with iMotions biosensor research

Rynkeby Foods gains two shopper behavior studies with iMotions

The customer, Rynkeby Foods, a major juice manufacturer in the Nordics, wanted to gain deeper insights into consumer shopping behavior. Their specific challenge was understanding how customers navigate stores differently when searching for a product category versus a specific item. They partnered with the vendor iMotions and University College Lillebælt to utilize biosensors, specifically eye tracking glasses, for this research.

The solution implemented with iMotions' technology involved students from UCL recruiting shoppers to wear the eye tracking glasses during a real shopping task. The collected data was then analyzed to understand visual navigation and scanning behavior. For Rynkeby, this collaboration provided valuable new data perspectives at a feasible cost, directly informing their consumer knowledge. For the students, working with iMotions' biosensor tools provided crucial hands-on experience and career-relevant skills.

Rynkeby Foods