Case Study: Niels Brock engages students with iMotions Education

Niels Brock onboarded students in a single class period with iMotions

Niels Brock, a Danish gymnasium (high school), sought to enhance its extracurricular Neuromarketing Masterclass by moving students from theoretical knowledge to practical application. The challenge was to give students hands-on experience with biometrics to deepen their understanding of psychology and marketing. The vendor, iMotions, provided its iMotions Education platform for this initiative.

iMotions implemented its browser-based iMotions Education tool, which students used on their own laptops with no additional hardware. Following a demo, student groups used the software to design and run their own research studies, collecting eye-tracking and facial expression data via webcams to analyze video advertisements. The solution was highly successful; students were onboarded quickly, worked independently and collaboratively, and produced insightful analyses for their final presentations. The teachers reported that the students gained a much deeper, more complete understanding of the subject matter and were highly engaged throughout the process.

Niels Brock