Case Study: Loyola University of Chicago advances undergraduate biometric research with iMotions

Loyola University of Chicago students master biometrics in one semester with iMotions

Loyola University of Chicago sought to provide its undergraduate students with hands-on research experience in biometrics, moving beyond traditional survey-based methods to capture unbiased, subconscious human responses. To achieve this, they partnered with iMotions and its biometric technology for a course on analytical decision making.

iMotions provided the technology and platform that enabled students to easily design and execute their own research project. The solution allowed students to investigate the impact of subtitles on viewer comprehension and perception while watching "The Crown," yielding novel insights that challenged existing research. The measurable impact was significant, as the students were able to conduct a full study and write a paper within a single semester, resulting in publishable undergraduate research that provides them with a valuable professional differentiator.

Loyola University of Chicago