Case Study: HeyHuman creates easier-to-process, more engaging content with iMotions

HeyHuman speeds neuroscience studies with iMotions for faster, high-quality results

heyHuman, a behavioral communications agency, faced the challenge of understanding how people truly engage with marketing content, recognizing that traditional tactics and self-reported metrics are often unreliable. To tap into unconscious consumer responses, they partnered with iMotions and its biosensor platform.

Using iMotions' integrated platform for EEG and eye tracking, heyHuman gained precise, non-conscious measures of engagement, recall, and cognitive overload. This solution provided fast, high-quality, and nuanced results, allowing the agency to test hypotheses effectively and create content that is easier for the brain to process.

HeyHuman