Case Study: Denmark’s Leading Production and Distribution Companies gain real-time audience emotion insights with iMotions

Denmark’s Leading Production and Distribution Companies validate real-time trailer emotions with iMotions in one pilot study

The customer, Denmark’s leading production and distribution companies, faced a challenge in measuring authentic audience reactions to film trailers. Their traditional reliance on surveys and focus groups was inhibited by participant bias and the difficulty audiences have in articulating their feelings. They partnered with iMotions to supplement their data with a more objective understanding of emotional engagement.

Using iMotions' platform to capture Galvanic Skin Response (GSR) data, the solution measured real-time emotional arousal as participants watched trailers. This biometric data was effectively correlated with self-reported metrics. The project was a success, generating significant industry interest and sparking additional research projects at regional universities. The team at iMotions provided an easy-to-use platform that impressed the customer with its ability to handle multiple data streams, proving that real-time emotion tracking is a promising future for consumer insights in cinema.