Case Study: 1775 Texas Pit BBQ boosts profits with iMotions eye tracking

1775 Texas Pit BBQ boosts profits by 20% with iMotions

1775 Texas Pit BBQ partnered with iMotions to optimize its menu design and steer diners toward more profitable items. The challenge was to move beyond intuition and use scientific methods to understand visual attention and practice effective menu engineering.

Using iMotions' eye tracking software and hardware, researchers analyzed how customers scanned the menu. The data informed a redesign that placed higher-yield items in the most-viewed spots. This solution provided by iMotions led to a verified 20% increase in the restaurant's profits following the menu revamp.

1775 Texas Pit BBQ