Case Study: Fresh Grocer pivots to B2C and streamlines operations with Imonggo

Fresh Grocer - Customer Case Study

Fresh Grocer, a small grocery business from Zimbabwe, faced a significant challenge when the COVID-19 lockdowns temporarily closed the hotels and restaurants that comprised its B2B customer base. The company needed to pivot quickly from its business-to-business model to a direct business-to-consumer operation. To manage this transition, they utilized the point-of-sale and inventory management services from their vendor, Imonggo.

Imonggo provided the web-based platform that was instrumental for the pivot, allowing the business owners to manage inventory and sales remotely while guiding on-site staff. The solution gave Fresh Grocer a complete operational picture, with the business development manager highlighting the importance of Imonggo’s reports module and its automatic calculation of margins. This enabled the company to successfully establish and administer its new B2C sales channel.

Fresh Grocer

Komborerai Murimba

Manager