Case Study: Wentworth Institute of Technology Achieves Redesign Success with iModules

Wentworth Institute of Technology Sees Redesign Success with iModules

Wentworth Institute of Technology worked with iModules to redesign its Alumni Association website after the original 2014 site proved difficult to use, text-heavy, nonresponsive on mobile, and cluttered with content that didn’t support alumni engagement goals. The school needed a faster way to deliver timely, relevant information to alumni while reflecting Wentworth’s commitment to innovation and technology.

Using the iModules Encompass platform and in-house design team, iModules launched a custom, mobile-responsive alumni site with a hero image rotator, interactive homepage tiles, streamlined content management, responsive email templates, and an “Update My Profile” feature. The redesign drove measurable gains, including a 94% increase in online registrations and 51% increase in revenue for the Annual Golf Tournament, a 10% increase in online gifts, nearly 600 profile updates, and improved site traffic with higher users, page views, sessions, and a 54% reduction in bounce rate.

WentWorth Institute of Technology

Mallory Munro

Associate Director of Alumni and Constituent Relations