Case Study: The College of Wooster raises $67,678.10 in #GivingWooDay with iModules

#GivingWooDay a Huge Success

The College of Wooster partnered with iModules to support its 2014 #GivingWooDay campaign. The school wanted to raise $47,320 from 350 donors for its annual Giving Tuesday effort, and used iModules’ Encompass tools to help drive participation and donations.

iModules helped Wooster launch an event page, send “Save the Date” and thank-you emails, and create a custom online giving form with multiple suggested gift amounts, while also supporting social media and video outreach. The campaign raised $67,678.10 from 344 gifts, surpassing the fundraising goal by 143% and generating the college’s largest number of online gifts in a single day.

The College of Wooster

Marissa Evans

Web Communications Coordinator