Case Study: Teatulia achieves a successful U.S. launch and market share growth with iModerate

Teatulia needed to understand how U.S. consumers viewed their brand before launching in the states

Teatulia, an organic tea company from Bangladesh, needed to understand how U.S. consumers would view their brand before launching in the United States. Entering a large, competitive market, the company was particularly uncertain how its Bangladesh heritage and commitment to social responsibility would influence consumer perception.

Teatulia partnered with PR firm LeGrand Hart and iModerate, using a hybrid research approach that combined one-on-one conversations with an online survey to deliver quick, cost-effective insights. The study found limited familiarity with Bangladesh but an “exotic” positive association, and revealed that social responsibility, fair labor practices, and organic production strongly influenced purchase intent—insights that supported a successful U.S. launch and continue to shape Teatulia’s programs.

Teatulia