Case Study: Reebok achieves heightened fan passion and community engagement on Facebook with iModerate

Reebok wanted to spark more passion and engagement with their Facebook fans - but how

Reebok faced a challenge translating the high passion and engagement seen on its Reebok/CrossFit Facebook page to its broader corporate Facebook presence. Although the CrossFit partnership had built a large, active fan community, the corporate page remained more resource-focused and less emotionally engaging, so Reebok needed to learn how to spark similar enthusiasm without losing its brand identity.

iModerate conducted targeted online one-on-one interviews by recruiting fans directly from both Facebook properties to capture candid, in-the-moment insights. The research revealed that fans respond to authentic, community-driven content—real athletes, participatory photos and videos, and fitness resources—and recommended tactics Reebok could use to create a community feel on the corporate page while preserving its purpose, giving the brand a clearer roadmap to deepen fan engagement.

Reebok