Case Study: GSK achieves stronger pharmacy engagement with Imobisoft’s Pharmacy Portal

GSK achieves 9.5/10 client satisfaction with Imobisoft

GSK sought to address bottlenecks and enhance customer engagement with its pharmacy clients through a bespoke digital solution. Their existing back-end infrastructure lacked the functionality for customers to easily monitor rebates and sales data, leading to low engagement. They partnered with software vendor Imobisoft to develop a web-based Pharmacy Portal.

Imobisoft built an intuitive, cloud-based portal integrated with GSK's supply chain and CRM systems, centralizing data and enabling automation. The solution provided real-time analytics, automated buyer insights, and machine learning to predict sales behaviors. This increased customer engagement, reduced internal administration, and boosted sales volumes from key accounts, earning Imobisoft a 9.5/10 client satisfaction score for their ongoing support.

GSK