Case Study: Sensia achieves a sustainability-focused brand refresh with Immix Productions

Sensia builds a sustainability-first brand system with Immix and 4 pillar icons

Sensia, a company specializing in digital solutions for the oilfield, faced the challenge of rebranding its established visual identity to better align with its new core messaging around sustainable action. The company tasked its vendor, IMMIX Productions, with creating a new brand look that would integrate this sustainability message while respecting the parameters of its existing strong branding.

IMMIX Productions developed a completely new logo mark featuring a pixelated plus sign, which incorporated Sensia's four pillars of sustainability: Decarbonization, Energy Transition, Reporting & Compliance, and Optimize & Conserve. This new icon was designed to morph into the main Sensia logo, visually embedding sustainability at the core of the company's identity. IMMIX also created a supporting graphical look and feel, along with a logo animation featuring a particle system to emulate data from field sensors, resulting in a cohesive and effective new brand story for Sensia.

Sensia