Case Study: Franklin Electric enhances grid technology engagement with IMMIX interactive 3D visualization

Franklin Electric boosts trade-show engagement with Immix’s immersive grid presentation

Franklin Electric, a global manufacturer of systems for moving and protecting water, fuel, and electricity, needed a compelling way to demonstrate its complex grid reliability solutions at trade shows. Their traditional displays struggled to clearly communicate how their integrated technologies functioned across real-world environments, prompting them to partner with vendor IMMIX Productions for an immersive visualization platform.

IMMIX Productions designed and produced a cinematic, touchscreen-driven 3D interactive presentation. This solution allowed users to intuitively explore integrated grid technologies within realistic infrastructure scenarios. The results included increased booth engagement, faster communication of complex value propositions, and a scalable platform for future use, significantly enhancing Franklin Electric's customer demonstrations.

Franklin Electric