Case Study: Radley London boosts handbag conversions with Immerss AI Sales Agent

Radley London converts about 10% of assisted sessions with Immerss

Radley London, a retailer of handbags and accessories, faced the challenge of online shoppers leaving their website when they had specific, unanswered questions about products. Unlike in a physical store where a salesperson could provide immediate answers, these minor queries online often led to shoppers abandoning their carts. To address this, they partnered with the vendor Immerss to implement its AI Sales Agent on their product pages.

The Immerss solution provided instant, sales-focused answers directly on the product pages, drawing from Radley's own catalog. This was supplemented by live shopping events, the recordings of which remained available for shoppers. The results were significant: across over 8,000 AI-assisted sessions, approximately 10% resulted in a purchase. This conversion rate is roughly five times higher than that of a typical online store, demonstrating the powerful impact of the Immerss service.

Radley London