Case Study: Lucchese increases average order value by 62% with Immerss

Lucchese lifts average order value 62% with Immerss

Lucchese, a premium bootmaker, faced the challenge of replicating the high-touch, sensory experience of its in-store showrooms for online shoppers. Their website could not answer the detailed questions customers had when considering a purchase of their high-value boots, which cost between $500 and $13,000, leading to flat online sales. They partnered with the vendor Immerss to implement a Live Co-Shopping solution.

Immerss provided a digital showroom where online shoppers could connect one-to-one with a dedicated sales associate via live video and chat. This allowed associates to provide product storytelling and demonstrate details like leather grain and drape in real-time. As a result, Lucchese saw a 62% increase in average order value. Furthermore, 29.7% of these live consultations ended in a purchase, a conversion rate far higher than their standard storefront.

Lucchese