Case Study: Lucchese achieves 62% higher AOV with Immerss Live Commerce

How a premium boot brand saw a staggering 62% rise in AOV with Live Commerce

Lucchese, the premium cowboy boot brand with nine locations in Texas, needed a way to bring its in-store, sensory buying experience online as COVID-19 pushed retail shoppers away from physical stores. Because its boots are high-ticket items and customers often prefer to see, feel, and even smell the leather in person, online sales had remained flat compared with store purchases.

Immerss provided its live commerce platform, including 1-to-1 live video and chat, shoppable chat, live video co-shopping, and outbound clienteling, to help Lucchese connect shoppers with sales associates online. With Immerss, Lucchese replicated personalized in-store service on its website and saw a 62% increase in average order value, a 29.7% conversion rate among customers who joined live consultations, and only 1.9% of website visitors using the live commerce feature but converting at a much higher rate.

Lucchese

David Berger

Director of Digital Commerce