Case Study: Hammitt boosts engagement and sales with Immerss live video commerce

Hammitt Drives Engagement and Sales With Livestream Shopping

Hammitt, a lifestyle handbag brand founded in 2008, wanted a way to authentically showcase new releases, strengthen community, and engage online shoppers through its website and social channels. The company needed a platform that could give it full control over live and recorded shoppable video content while keeping the experience fun and on-brand.

Using Immerss’ live video commerce platform, Hammitt launched live shopping events with real-time product catalog integration, embedded shoppable videos, moderation support, and social restreaming. The brand expanded to three shows per week, unified its content strategy in six months, and turned live shopping into a consistent sales channel, with recorded content driving additional evergreen sales. Hammitt also reported strong gains in engagement, conversions, returns, and time on site, with an 8x return on investment.

Hammitt

Fallon Williams

Social Media Manager