Case Study: Hammitt achieves 8× ROI from live shopping with Immerss

Hammitt drives 8× ROI with Immerss live shopping

The luxury handbag brand Hammitt, built around a strong community, needed a dedicated platform to host live shopping events natively on its own website. Their challenge was finding a vendor that would allow the content to remain on Hammitt's site in the brand's own voice, rather than on a third-party platform. They turned to the vendor Immerss to implement a live shopping solution.

Immerss provided a platform for Hammitt to broadcast live shows directly from hammitt.com, which were automatically recorded into a shoppable video library. The solution included live chat moderation and product pinning during events. As a result, Hammitt now runs three live shows per week, with over 115 events held. The program became a sustained sales channel, driving significant revenue from both live events and the evergreen library, achieving an 8x return on investment for Hammitt.

Hammitt