Case Study: National Association of Electrical Distributors achieves streamlined online sales and centralized member management with iMIS

National Association of Electrical Distributors - Customer Case Study

The National Association of Electrical Distributors (NAED), a St. Louis–based 501(c)(6) not-for-profit, relied on printed catalogs and phone/fax order entry to sell training, research, and educational products. They wanted a vibrant online presence and a single system to manage both their website storefront and member data to boost reach and operational efficiency.

Using iMIS, NAED launched a dynamic online store with 150+ products and centralized member and sales-order data, plus targeted email marketing tied to the catalog offerings. The result: faster, more efficient order processing, improved member self-service and management, broader customer demographics, and lower marketing costs by shifting from print to email.

National Association of Electrical Distributors