Case Study: Employers & Manufacturers Association achieves improved prospect UX and faster membership sign-ups with iMIS Member Subscription Calculator

Member Subscription Calculator Improves UX for EMA Prospects

The Employers & Manufacturers Association (EMA) is a 130-year-old New Zealand organisation that supports businesses through advice, learning and advocacy as part of a nationwide network. EMA needed a modern website to better serve prospects and members: their previous SharePoint site was limited—unable to host video, lacked tools to estimate membership costs, offered poor sign-up flows and had a constrained member portal.

Pseudo Code redesigned EMA’s site on the RiSE platform, adding a built-in member subscription calculator, video hosting, free non-member sign-up, an improved member portal, suggested content, dynamic updates and stronger calls to action. The result is a more attractive, user-friendly site that simplifies subscription estimation and member engagement and earned EMA an iMIS Great Things Award.

Employers & Manufacturers Association