Case Study: Land Trust Alliance grows donor base and improves fundraising visibility with iMIS

Land Trust Alliance Grows Donor Base with Improved Visibility

The Land Trust Alliance is a national land conservation organization based in Washington, DC that represents more than 1,100 member land trusts and over 5 million supporters. The Alliance struggled with data siloes from multiple regional databases, slow and cumbersome data entry, no remote access for staff on the road, limited multi-user updates, and a lack of real-time fundraising metrics for leadership.

By implementing iMIS the Alliance centralized member and donor records, events, online fundraising, communications and the website in one system with a user-friendly interface for gift officers accessible from any device. The result: streamlined data entry, organization-wide visibility, one-page donor views that boost gift officers’ effectiveness and more gifts, plus automated weekly fundraising summaries for leadership that surface key metrics and trends.

Land Trust Alliance