Case Study: Lab Rescue of the LRCP achieves streamlined operations and a 10%+ fundraising lift with iMIS

Lab Rescue of the LRCP - Customer Case Study

Lab Rescue of the LRCP is a volunteer-run animal welfare group that rescues, fosters, treats and re-homes about 1,000 Labrador Retrievers and mixes each year across the Mid‑Atlantic. They struggled with fragmented systems — a single‑editor CMS for their critically important adoptable-dog listings, separate donor and store tools, and no easy peer‑to‑peer fundraising — which made daily updates and donor management slow and labor‑intensive for a small volunteer team.

Implementing iMIS 20 with ASI’s Cause2Give gave them a web‑based CMS and unified donor/store database, multi‑user content editing, responsive donation pages and a secure online store, plus mobile-friendly peer‑to‑peer pages for their Dog Walk. The result: streamlined updates (six pages of adoptable dogs with automated status changes), faster donor communications, volunteers freed from spreadsheets, a new monthly giving program (“Lab Champions”), and fundraising that exceeded forecasts by more than 10%.

Lab Rescue of the LRCP