Case Study: Mississippi Hospital Association achieves improved member engagement and unified website experience with iMIS

Hospital Association Engages Members on New Site

Founded in 1931, the Mississippi Hospital Association (MHA) is the statewide health care advocacy organization representing more than 100 hospitals, systems, networks and care providers and a workforce of over 50,000. MHA needed a single, unified website that would serve its many arms and audiences, improve the user experience for members and non-members, and better engage first-time visitors.

enSYNC Corporation designed and launched a consolidated iMIS-powered site that streamlined navigation and content for all stakeholder groups. The new site increased engagement and usability and earned MHA an iMIS Great Things Award, recognizing the project’s success in serving diverse members and improving online outreach.

Mississippi Hospital Association