Case Study: Country Music Association achieves better reporting and streamlined event management with iMIS

Country Music Association - Customer Case Study

The Country Music Association (CMA) in Nashville represents nearly 6,000 music professionals and companies across 40 countries and uses 20 membership categories ranging from artists to studio engineers. CMA needed a system that could quickly search and sort those categories and provide flexible tracking and reporting of member statistics and trends to support targeted outreach and retention.

CMA chose iMIS for its flexibility, integrated functionality, and compatibility with the association’s accounting system; iMIS enabled advanced reporting, targeted communications, follow-ups and surveys. As a result, CMA’s member services team is more productive, event management (including the CMA Music Festival and Awards ticketing/seating) is better controlled, and the association can accurately track member voting and attendance.

Country Music Association