Case Study: Bus Association Victoria (public transport association) achieves real-time, automated membership and CRM management with iMIS

Bus Association Victoria - Customer Case Study

Bus Association Victoria (BusVic) promotes greater use of public transport to support more sustainable transport systems. Their existing software was inadequate for managing member data, constituent relations (CRM) and events, so they needed a more capable, integrated solution.

They chose iMIS, an international product already tailored to their country, so no customisation was required. iMIS centralised all member information, provided automated real‑time membership reporting and expanded their capabilities beyond simple database management, enabling BusVic to deliver consistent, accurate information and better serve members.

Bus Association Victoria